Frequently Asked Questions (FAQ)

Your Answers to Everything Digital Marketing

I know what you’re thinking. Another boring FAQ page. One where they only answer the questions that benefit the company. e.g. “How can I work with you?” and “why are you so amazing?”

Yawn.

We like to do things differently. This isn’t your typical FAQ page. This is the type of FAQ where we discuss the REAL concerns you have. You’ll be able to find answers to questions that you genuinely want to know.

If you have any questions you’d like us to answer that aren’t already covered, please ask us here

General Questions

How does 75 Degrees West Media handle campaign management?

We meticulously plan, execute, and optimize your campaigns to ensure maximum impact. Our approach involves strategizing with you to understand your goals, target audience, and desired outcomes. We then create a tailored campaign plan, develop captivating content, and deploy it through various channels. Throughout the campaign, we continuously monitor performance, make data-driven adjustments, and provide transparent communication to keep you informed and engaged.

What is the typical timeline for a marketing campaign?

The timeline for a marketing campaign can vary based on scope, complexity, and project goals. Short-term campaigns might run for a few weeks, while more comprehensive strategies could extend over several months. Our team works closely with you to establish a timeline that aligns with your objectives and ensures optimal campaign performance. We’re committed to delivering results within the agreed-upon timeframe.

What type of reporting and communication can I expect during a campaign?

We facilitate regular and transparent communication throughout the course of any campaign. 75 Degrees West Media provides regular reporting that includes key performance indicators (KPIs), metrics, and insights on how your campaign is progressing. These reports are tailored to your preferences and can be delivered regularly on a custom schedule. We also maintain open lines of communication, offering scheduled updates, strategy discussions, and opportunities for you to provide feedback through quarterly business reviews. Your input is invaluable as we work collaboratively to achieve the best possible results for your campaign.

Services and Offerings

What marketing services does 75 Degrees West Media provide?

75 Degrees West Media provides comprehensive marketing services tailored to your business objectives. Our offerings include content creation, SEO, paid media management, marketing automation, web design, social media management, branding, public relations, video production, presentation design, e-book creation, interactive content development, and infographic design. With our expertise across these services, we ensure your brand stands out, engages your audience, and achieves its marketing goals effectively.

Can 75 Degrees West Media handle both small and large-scale marketing projects?

Absolutely. 75 Degrees West Media has the expertise and flexibility to manage marketing projects of all sizes. Whether you have a small-scale campaign or a large, multifaceted project, we are equipped to deliver tailored solutions that meet your specific needs and goals. Our team’s diverse skill set allows us to navigate projects of varying scales effectively, ensuring that each receives the attention, creativity, and strategic approach required for success.

Do you offer customized marketing solutions?

Yes! 75 Degrees West Media is dedicated to providing customized marketing solutions that align with your unique business goals and challenges. We understand that every business has unique needs, and there’s no one-size-fits-all approach to marketing. Our team collaborates closely with you to understand your brand, target audience, and objectives. With this insight, we craft personalized strategies and campaigns that resonate with your audience, drive engagement, and deliver measurable results. Our commitment to customization ensures that your marketing efforts are tailored precisely to what your brand needs for success.

Pricing and Packages

What are the pricing options for 75 Degrees West Media’s marketing services?

Our pricing varies based on the specific needs and scope of each project. Our dedicated sales team is here to work closely with you to understand your requirements and objectives. By discussing your goals and desired outcomes, we can provide you with a tailored pricing solution that best fits your needs. Reach out to our sales team, and we’ll be delighted to explore the options that align perfectly with your budget and goals.

Can I request a custom package tailored to my specific needs?

Absolutely, you can! We understand that each business has its own goals and budget limitations. At 75 Degrees West Media, we’re committed to crafting solutions that align perfectly with your marketing objectives and budget. Our team is more than happy to discuss your specific needs and work together to create a custom package that addresses your individual aspirations. Reach out to us, and let’s explore how we can design a tailored solution that best suits your marketing goals.

Does 75 Degrees West Media require a contract or retainer for services?

Yes, we typically operate with a contract or retainer agreement for our services; this structure ensures a clear understanding of the scope, expectations, and deliverables and enables us to provide consistent and effective support to our clients.

What is the typical contract length?

The typical contract length for 75 Degrees West Media’s services varies based on the specific project or campaign. Contracts can range from short-term engagements for specific projects to longer-term arrangements for ongoing services. Our goal is to align the contract length with your goals and needs, providing flexibility while maintaining a strategic partnership.

Campaign Management

How does 75 Degrees West Media handle campaign management?

We meticulously plan, execute, and optimize your campaigns to ensure maximum impact. Our approach involves strategizing with you to understand your goals, target audience, and desired outcomes. We then create a tailored campaign plan, develop captivating content, and deploy it through various channels. Throughout the campaign, we continuously monitor performance, make data-driven adjustments, and provide transparent communication to keep you informed and engaged.

What is the typical timeline for a marketing campaign?
The timeline for a marketing campaign can vary based on scope, complexity, and project goals. Short-term campaigns might run for a few weeks, while more comprehensive strategies could extend over several months. Our team works closely with you to establish a timeline that aligns with your objectives and ensures optimal campaign performance. We’re committed to delivering results within the agreed-upon timeframe.
What type of reporting and communication can I expect during a campaign?

We facilitate regular and transparent communication throughout the course of any campaign. 75 Degrees West Media provides regular reporting that includes key performance indicators (KPIs), metrics, and insights on how your campaign is progressing. These reports are tailored to your preferences and can be delivered regularly on a custom schedule. We also maintain open lines of communication, offering scheduled updates, strategy discussions, and opportunities for you to provide feedback through quarterly business reviews. Your input is invaluable as we work collaboratively to achieve the best possible results for your campaign.

Reporting and Analytics

What kind of analytics and reporting does 75 Degrees West Media provide?

75 Degrees West provides insightful analytics and reporting for your campaigns, utilizing advanced tools like Google Analytics 4 (GA4). We offer comprehensive performance data, including key metrics and insights relevant to your campaign goals. Our reports cover various aspects, such as website traffic, engagement rates, conversion rates, and more. These analytics, powered by GA4, help you gain a deep understanding of campaign effectiveness and guide strategic decisions.

How frequently will I receive campaign performance reports?
The frequency of receiving campaign performance reports is flexible and can be tailored to your preferences. Whether you prefer weekly, bi-weekly, or monthly reports, our team ensures that you are regularly updated on your campaign’s progress using GA4-powered insights. Our goal is to keep you informed and provide timely insights to make informed decisions.
Can I track the progress and results of my marketing campaigns?
Yes! Utilizing GA4, we provide you with the tools and access necessary to track the progress and results of your marketing campaigns. Alongside our regular reporting, we can offer you access to real-time GA4 analytics dashboards where you can monitor campaign metrics, performance trends, and other relevant data. This empowers you to stay engaged and confident in the outcomes of your campaigns.

Social Media Marketing

Does 75 Degrees West Media offer social media marketing services?

Yes! 75 Degrees West provides paid and organic social media services, including social strategy, content creation, influencer marketing, and reporting.

Which social media platforms does 75 Degrees West Media specialize in?

75 Degrees West specializes in all primary social media platforms. This includes Facebook, Instagram, YouTube, LinkedIn, Twitter, and Pinterest.

Can 75 Degrees West Media help with content creation and posting on social media?

Yes! After developing a content strategy, the 75 Degrees West social team can write, create, and curate all content that will be published on social media.

Search Engine Optimization (SEO)

What SEO strategies does 75 Degrees West Media employ?

75 Degrees West focuses on a user-first SEO strategy. This means we develop our content and experience to serve users over bots, which prevents volatility from algorithm updates. We primarily focus on content (on-page), technical, and off-page tactics to support website performance.

How long does it take to see results from SEO efforts?
SEO results are unique to every website and strategy. Typically, we like to front-load low-hanging fruit in order to see some results quickly, but some tactics may take time to complete and see ROI. Depending on your website lifecycle and resources, the impact may change.
Can 75 Degrees West Media help with both on-page and off-page SEO?

75 Degrees West provides services for both on-page and off-page efforts. We have dedicated copywriters, PR, and link-building resources to support these efforts. Our services are also highly customized, and we will pull in any resources we may need to fulfill on a strategy.

Content Marketing

Can 75 Degrees West Media assist with content creation and distribution?

Yes! We employ a team of in-house content creators, including copywriters, graphic designers, and other specialists, to develop high-quality content tailored to your needs. We work with you to determine the most effective ways to distribute this content through various online channels to reach your target audience.

What type of content marketing services does 75 Degrees West Media offer?

75 Degrees West offers a diverse range of content marketing services aimed at effectively conveying your brand’s story and value proposition. From strategically crafted messaging to proven practices, our skilled writers establish your brand’s voice with a focus on quality. We recognize that online content requires not only well-researched pieces but also shareable content with visibility through intent-based marketing campaigns.

We specialize in tailored campaigns that target your audience precisely where they seek information. Our services include blog content for driving traffic, webpage content to enhance conversions, visually appealing infographics, engaging e-books and white papers, informative long-form and short-form content, evidence-backed case studies, content distribution for visibility, and expertly-crafted press releases for announcements.

Does 75 Degrees West Media provide content strategy development?

Yes, we work closely with clients to understand their business objectives, target audience, and overall marketing goals. Based on this information, we can create a comprehensive content strategy that outlines the types of content to be created, the frequency of publishing, the distribution channels to be used, and the metrics for measuring success.

Pay-Per-Click (PPC) Advertising

Does 75 Degrees West Media handle PPC advertising campaigns?

Yes, 75 Degrees West Media specializes in managing PPC (Pay-Per-Click) advertising campaigns. Our experienced team is skilled in creating, optimizing, and overseeing PPC campaigns across various platforms. We tailor our strategies to target your desired audience, increase brand visibility, and drive valuable results. Whether you’re looking to boost website traffic, generate leads, or enhance conversions, we have the expertise to deliver effective and ROI-driven PPC campaigns.

Which platforms does 75 Degrees West Media utilize for PPC campaigns?

Our expertise extends across platforms like Google Ads, Facebook Ads, LinkedIn Ads, Pinterest Ads, and Bing Ads. These platforms allow us to reach your target audience effectively, ensuring that your campaigns receive optimal visibility and engagement. We strategically choose and customize platforms based on your specific goals and audience demographics, ensuring a well-rounded and impactful PPC strategy.

Can 75 Degrees West Media help with PPC budget optimization?

Definitely. We understand the significance of maximizing the impact of your advertising budget. Our approach encompasses thorough industry research, comprehensive keyword analysis, and strategically selecting relevant keywords. We continually refine campaigns by further optimizing toward what’s yielding positive results. With our data-driven insights, we allocate your budget effectively, ensuring each click counts. Our goal is to enhance your campaign’s performance, drive higher-quality traffic, and generate the best possible return on your investment.

Website Design and Development

Does 75 Degrees West Media offer website design and development services?

Yes, 75 Degrees West Media provides comprehensive website design and development services. Our expert team specializes in creating engaging, visually appealing, and functional websites that align with your brand’s goals and user experience.

Can 75 Degrees West Media create responsive and mobile-friendly websites?

Absolutely. We prioritize responsive and mobile-friendly design in all our website projects. Our design and development practices ensure your website functions seamlessly across various devices and screen sizes, offering an optimal user experience.

What CMS platforms does 75 Degrees West Media work with for website development?

75 Degrees West Media specializes in website development, primarily using WordPress, the platform we use to estimate new website projects. Additionally, we have extensive experience with other major platforms like Shopify, BigCommerce, and Webflow. For those seeking more lightweight options, we also offer assistance with platforms such as Wix and Squarespace. While we do work in Magento, it’s not as frequent as our focus on the abovementioned platforms. We tailor our CMS recommendations based on your project’s specific needs and goals.

Traditional Advertising

What traditional advertising services does 75 Degrees West Media offer?

We offer a range of traditional advertising services, including radio advertising, billboard placements, television commercials, and more. Traditional media services provide a tangible and familiar way to connect with a broad audience, enhancing brand recognition and trust. We leverage these traditional channels to engage consumers beyond digital media and promote a well-rounded marketing strategy that resonates with a range of customer types and ensures maximum brand visibility and engagement.

Can 75 Degrees West Media create radio advertisements for my business?

Absolutely! We have the expertise to create impactful and engaging radio advertisements for your business. Our creative team works closely with you to identify radio ad spots, personas, and messages that resonate with your target audience and align with your brand identity. We ensure that your radio ads effectively communicate your value proposition and encourage customer engagement.

How can 75 Degrees West Media assist with billboard advertising?

75 Degrees West Media can help you leverage the power of billboard advertising to effectively capture the attention of your audience and leave a lasting impression. Our team assists with various aspects of billboard advertising, from billboard ad buying and strategic placement selection to design and management. We see to it that your billboard messages are clear, compelling, and captivating.

Does 75 Degrees West Media produce TV commercials?

Yes! 75 Degrees West Media offers TV commercial production services to help you convey your message effectively on the television screen. Our creative team collaborates with you to develop TV commercials that tell your brand story and engage viewers. From scriptwriting to filming and editing, we handle every aspect to create visually appealing and engaging TV commercials.

How do traditional advertising services complement digital strategies?
Our traditional advertising services work in harmony with our digital strategies to provide you with a holistic marketing approach. While digital platforms offer precise targeting and real-time analytics, traditional advertising brings a tangible and memorable experience to your audience. By combining both, you create a multi-channel marketing ecosystem that maximizes your brand exposure and consumer engagement.

Client Support and Communication

What type of support channels are available for 75 Degrees West Media clients?

We value open communication with our clients, which is why we offer various support channels, including email, phone, Google Workspace, and our cloud-based project management solution, RaveTree. This ensures you have multiple ways to reach out and receive the assistance you need.

Is there a dedicated account manager for each client?

Yes! 75 Degrees West offers a unique approach to client support that distinguishes us from other agencies. Instead of the traditional account manager structure, where one individual handles all aspects from strategy to fulfillment, we utilize a collaborative approach.

Our Strategist takes on the role of a marketing director, collaborating closely with project managers and fulfillment teams. This ensures that your marketing strategy is executed seamlessly and efficiently, with each team member bringing their specialized expertise to the table. This approach allows us to provide comprehensive support while tapping into the strengths of various team members to deliver the best results for your campaigns.

Them:

Us:

How quickly can I expect a response from 75 Degrees West Media’s team?

Our unique account management structure enables us to respond quickly to client communications and provide individualized attention. We almost always respond in the same day, but in the event that we need more time to answer your question, you can still expect a response from our team within 24 hours.

Getting Started

How do I get started with 75 Degrees West Media’s marketing services?

Getting started with 75 Degrees West Media is easy. Simply reach out to us through our website’s contact form, email, or phone. Our dedicated team will promptly get in touch with you to discuss your goals, objectives, and the specific services you’re interested in. We’ll guide you through the process and tailor our approach to meet your needs.

What information do I need to provide to initiate a marketing campaign?

To initiate a marketing campaign with 75 Degrees West Media, we’ll need insights into your business, target audience, industry, current marketing efforts, and campaign objectives. The more details you can provide, the better we can customize our strategies to achieve your desired outcomes effectively.

Can I schedule a consultation or strategy call before starting?

Yes! We kick off every client relationship this way, as it allows us to understand your business, goals, and challenges better. During the call, we can discuss your vision, answer your questions, and provide insights into how 75 Degrees West Media’s services align with your objectives. This initial conversation sets the stage for a collaborative and successful partnership.

Contact Us

How can I get in touch with 75 Degrees West Media for further inquiries?

You can reach out to us through our website’s contact form or use the provided email address or phone number to connect with our team directly. We also have a live chat support feature in the bottom-right corner of our website that allows you to get answers to basic questions.

What are the contact details for 75 Degrees West Media’s customer support?

Simply call our main office at 570-406-3305 for support.

Is there a specific support form or email address to reach out to?
Yes, you can find it on the contact page of our website.