What makes a logo design great?

A logo is a graphic mark, emblem, or symbol that represents a company or brand. When you set aside all the design trends and fads, at its core, a logo must:

Every choice when you design a custom logo should exist only to serve and strengthen the four items listed above.

Why do you need a high quality logo?

Although a logo can be a work of art, that’s not its main function. A company logo is the building block your business needs to create a strong brand identity.

You’ll use your company logo on business cards, website, product packaging, labels, social media, on printed materials, custom t-shirts, signs, and everywhere else where you want to identify your business.

Your logo must be unique to stand out and only a professional logo designer can create a high quality custom logo that showcases your brand name and meets your business needs. A good designer can give you smart logo designs and logo ideas, not just generic clip art and stock art.