Digital Marketing Services in Scranton, PA – 75° West Digital Marketing Agency
75 Degrees West is a results-driven digital marketing agency serving businesses in Scranton, PA and across Lackawanna County. We help local brands grow smarter and faster with a mix of SEO, Google Ads, social media marketing, and high-converting websites.
Whether you’re a small business in downtown Scranton, a professional service firm, or a growing regional brand, we build custom marketing strategies around your goals, your customers, and your budget. No cookie-cutter campaigns. No set-it-and-forget-it.
As a Scranton digital marketing agency, we blend creative strategy with data and analytics, so every click, call, and form fill is tied back to results that matter—leads, sales, and real revenue.
Your Trusted Digital Marketing Partner in Scranton
Most businesses around Scranton tell us the same thing: they’re tired of agencies that talk a big game, hand them a “strategy,” and then disappear. That’s not how we work. When we take on a client, we actually spend time understanding what they do, who they want to reach, and what they’re struggling with. The plan comes from that, not from some canned template.
Our focus is simple. If something doesn’t help you get better leads, close more jobs, or grow your business in a noticeable way, we don’t push it. There’s no reason to make things complicated. We look at what’s working, what’s wasting money, and what needs to change. You’ll always know where your budget is going and why.
Working with companies throughout Scranton and the NEPA area gives us a feel for how people search, what messages they trust, and what makes them choose one business over another. That local knowledge helps a lot more than people realize, especially when you’re competing in a crowded space.
And you’re never left guessing. We will explain what we’re doing, what’s happening with your campaigns, and what we’re fixing next. When you work with 75 Degrees West, you get a team that’s involved in your growth, not a group that just emails you a report once a month and calls it a day.
Digital Marketing Services for Scranton Businesses
Most Scranton businesses come to us because they’ve tried a few things on their own. Maybe they boosted a post or ran a Google ad and nothing really came out of it. Instead of guessing, we walk you through what actually makes sense for your business. Nothing complicated. Just the things that usually work.
SEO
People in Scranton start their search on Google for almost everything, so showing up there matters. We handle the basic fixes on your website, clean up your local listings, make sure the right pages exist, and build things in a way that helps Google understand your business. It takes time, but it builds steady traction.
Social Media Ads and Content
People scroll all day. Facebook, Instagram, TikTok. It does not matter. What you post and how you advertise needs to make sense for your business. We do not throw random content on your page. We build things that support your goals and make your business look presentable.
Content
Google needs something to read. If your site only has a few pages, it will not perform well. We write the extra pieces you need such as blogs, services, and location pages. We write them in a natural way so they sound like your brand and not something copied or stuffed with keywords.
Tracking and Results
We watch what works and what does not. If something stops moving the needle, we adjust it or turn it off. You always know what is happening and where your money is going.
Google Ads / Pay-Per-Click
If you want leads quicker, this is where we usually begin. We manage the campaigns, make changes as we go, and shut down anything that wastes your budget. The goal is simple. Bring in real inquiries from people who actually need what you offer.
Website Work
If your website looks old or loads slow or does not make it clear what you want people to do, everything else falls apart. We clean it up, rebuild sections when needed, and make it easier for people to call, book, or request a quote. It does not need to be fancy. It just needs to make sense.
If you want better follow up, or you have customers who need reminders or updates, we set up simple emails that keep them engaged. Nothing spammy. Just useful communication that helps people take the next step.
Industries We Support in Scranton
We work with all kinds of businesses around Scranton. Some are small shops, some are service companies, and some are professional offices. The mix is pretty broad. Most of them just want a steady way to bring in more work and a plan that actually makes sense for what they do. The industry itself is not the biggest factor. It usually comes down to the goals and the type of customer they want to reach.
A lot of the people who reach out to us are in home services, legal or professional fields, medical offices, retail, or real estate. There are others too. The common thread is they want more phone calls, better leads, and something that feels more consistent than what they have been doing on their own.
If you are in Scranton or close by and you want a clearer direction for your marketing, we can usually help. Even if your line of work is not mentioned here, the same basics still apply. We just shape the approach around how your business runs and the kind of customers you want to attract.
Digital Marketing for Scranton and the Surrounding NEPA Communities
A lot of the businesses we help aren’t just in Scranton. We get calls from Dunmore, Moosic, Old Forge, Clarks Summit, Dickson City, Archbald, and the smaller spots people outside NEPA have never heard of. Each area has its own feel and its own type of customer, so the strategy isn’t the same across the board. What works for a contractor in West Scranton isn’t always what works for a professional office in Green Ridge or a retail shop near the Hill Section. We pay attention to that. We adjust the messaging, targeting, and budget so you’re showing up in the neighborhoods where your customers actually are, not wasting money blasting ads everywhere.
Why Local Businesses Choose 75 Degrees West
Most of the businesses we work with stick with us long term. They like having someone they can call directly without going through a ticket system or waiting days for a reply. We stay involved, we look at the numbers with you, and you can actually see the work happening. Most of the time, you start noticing improvements within the first few months.
A lot of our clients tell us the same thing when they come on board. They tried other agencies and never really knew what was being done or why. That is why we keep everything clear. You see the work, you see the movement in your numbers, and you see it reflected in the feedback you get from customers. The results matter more than the talk, and the reviews our clients leave come from that kind of steady follow through.
If you want a marketing team that keeps it simple and actually pays attention to what your business needs, that is what we do.
What Local Businesses See After Working With Us
We don’t make crazy promises or talk about big numbers that don’t mean anything. What matters to most businesses around here is pretty simple. More calls. More messages. Better leads. And a clear idea of what is going on with their marketing.
Here are a few quick examples:
- A contractor in Moosic went from barely getting calls to booking jobs every week after we fixed their website and cleaned up their Google listing.
- A small law firm near downtown Scranton started getting steady consultation requests once we rebuilt their landing pages and changed how their ads were targeted.
- A retail shop in Dunmore saw more foot traffic after we improved their local SEO and helped them get real reviews from customers.
Nothing fancy. Just steady improvements that make the business feel more in control.
What Clients Are Saying About Our Scranton, PA- Marketing Services
THE DIGITAL MARKETING (anti) AGENCY
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Contact us today to start your digital transformation with 75° West, your partner in smarter, stronger, and more effective marketing.
FAQs for Digital Marketing in Scranton
Do you work with smaller businesses or just bigger companies?
Mostly smaller ones, honestly. A lot of people we talk to are running a shop, an office, or a service business and just want someone they can call when they need help. That is our lane.
Are you actually local?
Yes. We are here. You are not dealing with someone in another state or someone reading from a script. If you call, you get us.
Can you help us show up better on Google?
We can look at what is going on and fix the basics first. Most of the time it is something simple like missing pages, listings that are wrong, or a site that Google cannot read well. We start there.
Do you manage Google Ads?
Yes. We handle the setup and the day-to-day changes. You are not stuck watching your budget burn while nothing happens. We keep an eye on it.
Do you do social media ads too?
If it makes sense for your business, yes. Some industries do well on Facebook or Instagram. Some do not. We tell you straight.
What if my business is just outside Scranton?
It is fine. We work with people in Dunmore, Moosic, Old Forge, Clarks Summit, and around that area too.
Let’s Talk
We’re passionate about helping businesses improve their web presence. Fill out our contact form to schedule a free consultation where we can discuss your project and goals.