Social Media Advertising Agency in Williamsport, PA

If you’re hiring a social media posting company, that’s not us. We’re a paid social advertising agency in Williamsport, PA that builds and manages campaigns designed to produce measurable actions like calls, form fills, bookings, and sales, not just activity. If you’ve been spending and still can’t tell what’s working, it’s usually not the algorithm. It’s structure, tracking, and execution.

Serving Williamsport, Loyalsock Township, Montoursville, Muncy, and Lycoming County, here’s what we handle at a glance:

• Campaign build and structure (prospecting, retargeting, offer-driven funnels)
• Tracking you can trust (Pixel, Conversions API, events, lead attribution)
• Local targeting done on purpose (not broad radius guessing)
• Creative direction and testing (angles, hooks, formats built to convert)
• Optimization and reporting tied to outcomes (cost per lead and lead quality)

Already running ads but not seeing results? Request a free paid social audit and we’ll tell you what’s working, what’s wasting spend, and what to fix first.

Proof and Recent Results

Some agencies measure likes and reach. We measure what comes in next: calls, form submissions, booked appointments, and sales.

Based in Pennsylvania and built around how local businesses actually sell.

Here are a few recent snapshots from paid social campaigns we’ve managed.

Trusted by: Pensock Auto Glass (make sure name is clickable https://pensockglass.com/ don’t use these parenthesis), Stubbs Landscaping (make sure the name is clickable: https://stubbslandscaping.com/), The Belt Law Firm (clickable url https://belt-law.com/), Royal Roofing (https://royalroofnepa.com/)  DePietro’s Pharmacy (https://www.depietropharmacy.com/)

Case Study 1: Pensock Auto Glass

• Industry: Auto glass repair and replacement
• Goal: More calls and quote requests from the right local areas
• Primary conversion: Phone calls first, quote forms second
• What we did: Built campaigns in Ads Manager, separated new customer targeting from retargeting, and made sure tracking was tied to real actions like calls and form submissions
• How we measured success: Cost per qualified inquiry, call volume, and lead quality feedback from the owner

Case Study 2: The Belt Law Firm

• Industry: Workers’ comp and injury law
• Goal: Generate qualified consultations while filtering out junk inquiries
• Primary conversion: Phone calls and consultation form submissions
• What we did: Structured campaigns by intent (new prospects vs. follow-up), aligned ads to the specific practice-area message, and tightened tracking so the firm could see which campaigns were driving real consult requests
• How we measured success: Consult requests, lead quality, and which ad angles were producing actual cases, not just clicks

What the free paid social audit includes:

• Campaign structure review (what’s running and why)
• Tracking check (Pixel, CAPI, events, attribution)
• Targeting and geography review (where money is going)
• Creative review (what’s getting response and what’s ignored)
• Top three fixes to improve results fast

If you want us to review your account, request the free audit and we’ll send next steps.

Paid Social Campaign Strategy for Williamsport Area Businesses

If you have ever spent money on social ads and felt like you got a pile of clicks but nothing to show for it, the problem usually isn’t “social media.” It’s the plan. We build paid social strategy for Williamsport-area businesses that need leads, calls, bookings, and sales that can be tracked and improved.

Strategy is where we get the basics right before a dollar gets burned. We pin down the offer, the audience, the funnel, and the measurement so you are not guessing what worked.

• Clarify the offer and the one result we are driving
• Pick platforms based on how your customers buy
• Map the funnel (new audiences, then retargeting)
• Lock in tracking (Pixel, Conversions API, events)
• Set a testing plan so we know what to change first

Serving Williamsport, Loyalsock Township, Montoursville, Muncy & Lycoming County

We build and manage paid social campaigns across the Williamsport area, including Loyalsock Township, Montoursville, Muncy, and Lycoming County.

Social Ad Campaign Buildout and Account Structure

Here’s the truth. When social ads are not producing, it’s usually not because the business is doing everything wrong. It’s because the account is built in a way that makes it impossible to diagnose. Everything is blended together, the budget is scattered, and you end up arguing about creative or the landing page when the real issue is the foundation.

We build the foundation first. Separate campaigns for finding new customers versus following up with people who already showed interest. Clean audiences. Clean objectives. Tracking that matches what you want people to do. That way, when something works, you can lean into it with confidence, and when something doesn’t, you can shut it off without guessing.

Funnel planning and offer strategy

Most paid social fails because the ad is asking for too much, too soon. Someone who has never heard of you is not ready to book, buy, or call just because they saw one ad. We plan the funnel on purpose so the message matches the moment, top of funnel for new people, middle for interested people, bottom for people ready to act.

That starts with the offer. We tighten what you are actually promoting, why it matters, and what the next step should be. Then we build the flow: introduce, follow up, convert. No fluff, no guessing, and no throwing the same ad at everyone.

Campaign architecture (prospecting, retargeting, lookalikes)

One of the biggest mistakes I see is throwing everything into one campaign and hoping the platform sorts it out. That’s how you burn budget and never learn what caused the lead or sale. We separate campaigns by purpose, so each dollar has a job.

Prospecting is for reaching new people who have not heard of you. Retargeting is for people who already showed interest and need a second touch to take action. Lookalikes are for expanding reach based on the people who already convert. Built this way, you can tell what is bringing in new opportunities, what is closing them, and what needs to be cut.

Conversion tracking setup (Pixel, CAPI, events)

If you want to make educated decisions with paid social, you need tracking you can trust. That starts with placing the right tracking code on the pages that matter, your key landing pages, your contact or lead form confirmation page, and if you sell online, the cart and thank you pages. Without that foundation, you are basically paying to guess.

We install the Pixel, connect Conversions API when it fits, and set up events around real actions like form submissions, phone clicks, booked appointments, and purchases. Then we verify it outside the ad platform using UTMs and GA4, and when calls are important, we add call tracking and lead reporting so you can see which campaigns are creating real inquiries, not just “reported leads.”

Landing page alignment for lead generation

If you are paying to send someone off Facebook or Instagram to your website, you are paying for a decision. Don’t send them to your homepage and hope they connect the dots. That is like telling someone “come on in” and then making them wander the building to find the front desk.

Here’s the simple rule we follow. The page has to pick up the exact conversation the ad started. If the ad is about tendonitis, the page should be about tendonitis. Not your whole practice, not every service you offer, not your “about us.” Just that problem, your solution, and an easy way to take the next step.

Audience research and competitive review

Before we spend a dollar, we want to know who you are actually trying to pull in and what they are seeing from everyone else. In a market like ours, people do compare. They click two or three ads, skim two or three sites, and then they call the one that feels like the best fit.

So, we look at your customers, your service area, and your price point, then we study the local competitors’ messaging, offers, and positioning. The goal is not to copy anything. It’s to find the angles they are all using, spot what’s missing, and build your campaigns around a message that sounds like you and gives people a clear reason to choose you.

Social Ad Creative Direction and Testing

Most ads underperform because they look like everyone else and say nothing specific. If your creative blends in, you pay more just to get noticed.

Another common mistake is recycling a newspaper ad or flyer and dropping it into Facebook. Print has time and space. Social has about one second. What works here is simple, clear, and made for the platform. We start with a few angles that fit your audience, run multiple versions, and change one thing at a time so we actually learn. When an ad brings in real leads, we press it. When it doesn’t, we kill it and move on.

Ad angles and concepts that match intent

The fastest way to waste ad money is to talk to everyone the same way. A first-time click needs a different message than someone who already visited your site or watched your video. If you skip that, you end up with ads that get attention but not action.

We write angles based on where the person is in the decision. New people get a simple problem and a clear promise. People who already know you get specifics, proof, and the details that remove doubt. People who are ready get the straight ask, what to do, how long it takes, what it costs, how to book. Same business, different conversation.

Creative testing framework (A/B variants, hooks, formats)

Before anything goes live, we build a library of creatives. The goal is to start on offense with enough ads ready to run for the next few weeks, so we are not scrambling every time performance shifts. When you launch with one or two ads, you are basically gambling. When you launch with depth, you stay in control.

Then we test with discipline. We run a few variations at a time and change one thing, so we know what moved the needle, the hook, the headline, the visual, the offer, the call to action. We keep extra creative on standby so if an ad fades or costs spike, we can swap in fresh options immediately instead of burning time and budget while we “come up with something.”

UGC style guidance and short-form ad direction

Short video ads work when they feel like something a real customer would actually stop on, not a commercial. The best versions are simple: a quick face-to-camera explanation, a before-and-after, a “here’s what this costs and what you get,” or a 15-second walkthrough of the problem you fix every day. We’ll hand you a tight shot list and the exact talking points so you can knock out a month’s worth of usable footage in one sitting, and if you don’t want to be on camera, we’ll build it from job footage, photos, and screen grabs without making your business look staged.

Performance-based iteration on creative

Creative is not a “set it and forget it” thing. Ads get tired, costs shift, and what worked last month can fall flat this month. We watch performance like a hawk and make changes based on what the numbers are telling us, not what someone “likes.” If a particular hook, offer, or format is generating real leads at a reasonable cost, we double down. If it’s spending and not producing, we shut it off fast, swap in the next option, and keep moving.

Platform-Specific Advertising Management

Not every platform is built for the same job, and a lot of wasted spend comes from forcing the wrong offer into the wrong place. We run Meta, LinkedIn, TikTok, and YouTube differently on purpose, with different targeting, creative, expectations, and KPIs, so you are not treating four completely different channels as if they were all the same ad network.

Meta Ads (Facebook and Instagram)

Meta is usually where we start because it gives you the best shot at reaching local buyers quickly, and it lets us keep showing up to the same person after they have already clicked, watched, or visited. That second touch is where most leads happen.

We don’t just “run Facebook ads.” We build it like a system: one set of campaigns to reach new people, another to follow up with those who showed interest, and tracking that shows what turned into calls or forms. If we’re sending traffic to your site, the landing page must match the ad. If we’re using Meta lead forms, we make sure the questions and follow-ups are designed to filter out tire-kickers, not real leads.

LinkedIn Ads for B2B targeting

LinkedIn is for when you need to reach the person who makes the decision. If your customer is an owner, manager, director, HR, operations, or procurement professional, LinkedIn lets us get in front of them without guessing.

It is not the place for cute ads. It works when the message is direct, the offer is specific, and the follow-up is tight. We use role- and industry-based targeting, build ads that read like a smart business note, and send clicks to a page that answers the obvious questions quickly, so you get fewer junk leads and more real conversations.

TikTok Ads for attention and scale

TikTok can work even if you think your customers “aren’t on TikTok.” The platform is less about who follows you and more about what stops someone mid-scroll. If the creative hits, it moves.

This is not the place for a polished commercial. It’s quick clips that feel real, a straight message, and one clear ask. We put several short videos into rotation, watch which ones bring clicks and leads at a reasonable cost, and we cut the rest without getting sentimental.

YouTube Ads for demand capture and retargeting

YouTube is the how-to channel. People go there to learn, compare, and figure out what to do next, which makes it a great place to stay in front of someone who already visited your site or clicked an ad but didn’t reach out yet.

We use YouTube to follow those people back around with a clear message and a clear next step, not a long, polished “brand video.” Short, direct, and easy to understand. If we use it to reach new prospects too, we aim at topics and audiences that match what you sell, so you’re not paying for views from people who were never going to buy.

Optimization and Performance Management

Ads do not stay “set” for long. Costs move, creative gets stale, and one small change can throw performance off. We stay on top of it so problems get caught early and wins get pushed harder.

We handle the day-to-day management, but we also need the owner to tell us what happened after the lead came in. Was it a real prospect or a time-waster? Did they book or ghost? That feedback helps us tighten targeting, refine the offer, and stop paying for the wrong people.

Budget pacing and bid strategy

The quickest way to blow a budget is letting spend run without guardrails. We pace budgets so you are not dumping money early in the week and starving the campaign later, and we make sure the account is set up to spend where it is performing, not where it is simply burning.

Bidding is not magic, but it does matter. We choose the approach that fits the goal, then we watch the costs and adjust based on what is actually coming in, not what the platform “predicts.”

Daily and weekly optimizations based on results

We look at the account while it’s running, not after the money’s already spent. When something starts to slip, you can usually see it in the numbers early, and that’s when you fix it.

A normal week is simple. Put more behind what’s producing leads, cut what’s just spending, rotate in new ads when people stop responding, and tighten the audience when the lead quality starts going sideways. Nothing dramatic. Just steady corrections so the account doesn’t drift.

Lead quality feedback loops and conversion improvement

Not every inquiry is going to be a good one. Some people click out of curiosity, some are price shopping, and some were never a fit. The goal is to reduce the junk and increase the calls and forms that turn into real appointments and sales.

We keep a simple loop with you. You tell us what came in, what booked, and what was a waste of time. Then we adjust the levers we can control, targeting, exclusions, messaging, the offer, lead form questions, and landing page flow, so the next round comes in cleaner than the last.

Reporting that ties spend to outcomes

We don’t dump automated reports in your inbox and assume you know what matters. We translate the account into plain English, what we spent, what came in, what it cost, and what we changed.

You’ll see the numbers that matter, leads, calls, bookings, and when possible sales, plus the short version of why performance moved and what we’re doing next.

What You Get With 75 Degrees West

You are not hiring us to “run some ads.” You are hiring a team to build a paid social system that is measurable, manageable, and built to improve over time. Clear structure, clean tracking, and decisions based on what is actually happening.

You get straight answers, quick adjustments, and a plan that doesn’t hide behind buzzwords. If something is working, we push it. If it isn’t, we cut it and replace it.

Campaigns built to reduce wasted spend

Wasted spend usually comes from broad targeting, messy structure, and letting the platform make decisions you never meant to make. We build campaigns with guardrails, so your budget is not getting burned on the wrong people, the wrong placements, or the wrong objective.

The goal is simple. More of your money goes toward audiences and ads that produce real inquiries and less goes toward noise.

Clear measurement and tracking you can trust

If the tracking is shaky, you can’t manage ads with confidence. You’re left guessing, and guessing gets expensive. We set measurements up so you can see what is driving calls, forms, bookings, and sales, not just clicks.

That means clean event setup, verification outside the platform, and reporting that lines up with what you see on your side.

A strategy-first approach (not “boosted posts”)

Boosted posts are basically paid reach. They can get a post more eyeballs, but they are not a real advertising setup. If you want leads, appointments, or sales, you want campaigns built inside Ads Manager.

That’s where you get the controls that matter. You can build retargeting and lookalike audiences, separate cold traffic from warm traffic, choose the right objective, and run the right creative formats for placements like Stories and Reels. Boosting doesn’t give you that same level of control, which is why it’s fine for “more views,” but weak for results.

Get a Free Paid Social Audit

If you want a second set of eyes on your ads, we’ll review the account and tell you what to fix first. If you’re not running ads yet, we’ll talk through your offer, service area, and budget and tell you whether paid social makes sense.

Social Media Advertising FAQs

Social media ads can work extremely well when the campaigns are built correctly and tracking is clean. These are the questions we hear most from businesses in the Williamsport area before they hire an ads team.

With Over 100 5⭐Reviews Online
We’re the Best-Rated Digital Advertising Agency in Pennsylvania

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