In Scranton, you can usually tell within a few seconds whether a website was thoughtfully built or just thrown together. Customers notice it too, even if they can’t explain why. In a competitive local market, that difference matters.
When a business has a website that reflects its brand, not a template or a patchwork of ideas, it feels more credible. It’s easier to trust. And it does a better job of turning interest into actual inquiries.
Why Website Design and Brand Identity Matter for Scranton Businesses
A lot of business websites around Scranton just don’t line up with the business behind them. The look, the wording, the layout. Something feels off. Most visitors don’t stick around long enough to figure out why.
For companies in Scranton, Dunmore, Clarks Summit, and Dickson City, that first visit is usually the only chance you get.
Key Benefits of Strong Website Design and Brand Identity
- Establish credibility and build trust
- Make an impactful first impression
- Showcase professionalism
- Stay ahead of local competitors
- Turn visitors into customers
At 75° West, our website designs reflect your brand’s individuality while meeting the expectations of today’s digital users.
How Custom Website Design Supports Brand Identity
Every business is distinct, and your website should reflect that. We see this firsthand when reviewing local business websites. Many look fine on the surface, but they don’t clearly communicate what the business actually does or why someone should choose them.
Aligning Website Design With Brand Identity and Business Goals
Our custom website design services include:
- Fully custom layouts
- Brand-focused designs (no templates)
- User-friendly navigation and structure
- full ownership of website and accounts
- mobile responsive development (Scalable development)
Each project is carefully tailored to provide your customers with an outstanding user experience, making sure your website is both visually engaging and simple to navigate.
How Brand Identity and Logo Design Increase Recognition
Strong brands start with clear and consistent identities. 75° West’s foundation in fine arts and design allows it to craft custom logo designs and complete brand identity systems that support long-term growth of businesses.
Brand identity services offered include:
- Create custom logo designs
- Select color palettes and typography
- Create visual brand elements
- Write Brand Guidelines to maintain consistency
Your brand suite will include everything needed for successful implementation on websites, marketing collateral and digital platforms.
How Website Design and Branding Support Email Marketing Automation
Email marketing remains one of the most effective means of engaging customers. At 75° West, we can integrate your website or contact list with powerful email marketing tools like Mailchimp and built-in platforms for effective email marketing campaigns.
Email marketing services provided by us include:
- Email platform setup and integration
- Automated campaigns and workflows
- Automated audience segmentation.
- Sales and lead-nurturing automations
These tools can help you expand your audience, keep in touch with clients, and drive conversions.
SEO and Website Performance Optimization Best Practices
Every website built by 75° West is created with SEO and performance in mind, featuring clean structure, quick load times, keyword-optimized content to increase site rank in search results.
SEO and performance services include:
- Keyword-rich, SEO-friendly content
- Mobile Optimization and Accessibility (MOAA),
- Page Speed Improvements,
- Google Analytics/Search Console setup/configuration as well as
- Optimization packages for existing websites
At our core, our aim is to ensure your website is visible, fast, and easily searchable by customers searching in Scranton, PA.
How Website Audits Help Improve Performance and Conversions
If your website is failing to produce results, a professional audit can reveal why.
In many audits, the same issues show up repeatedly. Unclear messaging, inconsistent branding, and pages that don’t guide visitors toward any real next step.
Audit services provide:
- Design and user experience review
- SEO analysis
- Platform assessment
- Functional assessment
- Recommendations for improvement.
Together, we devise a clear plan to enhance and expand your website and online presence.
Why Ongoing Website Support and Maintenance Matter
Managing a website takes time–something many business owners don’t have enough of. That’s why 75° West offers flexible ongoing support and maintenance services that meet every business owner’s needs.
Support options offered by Content Pro include:
- Content updates and edits
- Blog publishing
- Performance Monitoring
- Monthly or on-demand maintenance.
Choosing the Right Website Design and Branding Partner in Scranton
75° West is a full-service design studio dedicated to helping Scranton businesses expand through custom website design and strategic branding services. Each project is custom built from scratch; never templates guaranteeing your website truly represents your brand and business goals. 75° West’s collaborative approach emphasizes user experience, SEO optimization, long-term performance monitoring, as well as full ownership over your site with transparent pricing without hidden fees and hands-on training to manage it confidently. With decades of expertise in Scranton market conditions backing them up, 75° West delivers websites and brand identities that build trust while drawing customers in for real results. Partnering with a local website design and brand identity expert offers many advantages:
- Familiarity with the Scranton Market
- Individualized Communication
- Faster Support.
- Local SEO Expertise
75° West is committed to helping Scranton businesses create strong brands and highly functional websites. Website design and brand identity work hand in hand to drive business expansion. Expert design, consistent branding, and an SEO-friendly structure allows Scranton businesses to attract more customers while standing out online.