Social Media Marketing & Advertising Agency in Scranton, PA
Are you in Scranton, PA looking to expand your brand online and reach more customers? At 75° West, we create strategic, results-driven social media marketing campaigns that help local businesses stand out. Our team integrates creativity, storytelling, and data-driven insights to craft powerful online identities that drive engagement, leads, and measurable growth.
As one of Scranton, Pennsylvania’s premier social media marketing agencies, we specialize in producing campaigns that not only look fantastic but also deliver tangible results across platforms such as Facebook, Instagram, LinkedIn, TikTok and YouTube.
No matter if you’re a small business, contractor, nonprofit organization, or new brand launching into the marketplace – our customized social media strategies are designed to match both your goals and local audience.
Social Media Marketing for Scranton & Northeastern Pennsylvania Businesses
An effective marketing partner can transform how customers view your business. We understand Pennsylvania audiences, their culture, and their behavior as a Scranton-focused social media agency.
At our Scranton-based office, we help businesses increase visibility, build trust, and engage authentically online across Lackawanna County, Luzerne County, and the greater Northeastern Pennsylvania (NEPA) region — from Scranton to surrounding towns and communities.
Social Media Management in Scranton, Pennsylvania
Your social media presence is often your first impression, so our Scranton social media management services ensure your brand remains consistent, professional, and engaging across all platforms.
Our service includes:
- Content planning and scheduling
- Custom graphic design and branding
- Copywriting and storytelling
- Community engagement initiatives
- Analytics, reporting, and optimization
Your posts reflect your brand voice – be they educational or entertaining in nature. We keep tabs on metrics such as engagement rate, reach, clicks and conversions so you always know what works.
Short-Form Video Content for Social Media Marketing
Short-form video has become one of the fastest-growing content formats. At 75° West, our Scranton-based team specializes in Reels, TikToks, YouTube Shorts, and vertical video content designed to increase reach, engagement, and brand recognition for our clients.
Our services include:
- Creative planning and script writing for offsite or onsite production
- Vertical editing
- Motion graphics and captions
- Platform-specific optimization of all our videos
Video content helps keep your brand relevant, noticeable, and memorable online.
Social Media Advertising in Scranton, PA
Paid social advertising can significantly accelerate business growth when done correctly, which is why our Scranton social media advertising services focus on precise targeting, cost-effective campaigns, and ROI optimization.
Social media advertising is more than boosting posts. At 75° West, we build and manage full-funnel advertising campaigns directly inside each platform’s Ads Manager. That means strategic audience targeting, purpose-built creative, controlled budgets, and continuous optimization — all designed to achieve your specific goal, whether that’s driving leads, increasing sales, or building brand awareness.
From campaign strategy and ad concepts to graphic design, copywriting, launch, and daily performance management, our team handles every part of the process. We actively monitor results, refine targeting, test creative variations, and optimize spend to maximize return on investment — not vanity metrics.
Examples of Social Media Advertising Campaigns We’ve Managed
NEPA CPA
AmeriStar Facility Solutions
Royal Roofing Systems
Stubbs Landscaping
K9 Korner
Comfortable Climate HVAC
Then use this blurb directly under photos: All campaigns shown were strategically planned, launched, and actively managed based on each client’s specific goals.
We operate campaigns:
- Facebook ads
- Instagram ads
- LinkedIn ads
- YouTube ads and other platforms
Each campaign is designed to generate leads, website traffic, or sales while reaching the right audience.
Our ads aim to:
- Reach your ideal audience
- Generate leads
- Increase website traffic
- Drive sales or bookings
Every campaign is continuously tested and optimized for maximum effectiveness.
Why Scranton Businesses Choose 75° West for Social Media Marketing
Businesses across Scranton and NEPA turn to 75° West for tailored strategies backed by real data, local expertise, and measurable results.
Our approach encompasses
- Audience and competitor research
- Custom content strategies
- Influencer outreach when applicable
- Performance monitoring and reporting, among other components
- One-stop management services
Human-focused campaigns that foster trust, loyalty, and long-term growth.
Ready to Grow Your Social Media Presence in Scranton?
Your brand deserves to be seen, heard, and remembered. 75° West offers social media management, paid advertising, video content strategies that meet your business goals – helping Scranton businesses build stronger online communities with each engagement.
Serving Scranton and Surrounding Communities
In addition to Scranton, we proudly work with businesses throughout Lackawanna County and nearby communities, including Dunmore, Clarks Summit, Olyphant, Dickson City, Jessup, Moosic, Old Forge, and Taylor.
Frequently Asked Questions (FAQs)
What is Social Media Marketing?
Social media marketing leverages platforms such as Facebook and Instagram to help Scranton and Northeastern Pennsylvania businesses promote their brand, engage local audiences, generate leads or sales opportunities, and drive sustainable growth.
What sets 75° West apart?
Our custom strategies, local expertise, transparency, and measurable results – not cookie-cutter campaigns – set us apart.
Can social media aid SEO and lead generation?
Absolutely. For Scranton-area businesses, social media increases brand visibility, drives targeted website traffic, and helps generate qualified leads that convert into real customers.
How quickly will I see results?
Most local businesses in Scranton and NEPA experience improved engagement within the first few weeks, with stronger lead and conversion results typically developing within 2–3 months.
What kind of content should I post?
A mix of educational posts, videos, promotions, behind-the-scenes footage and community storytelling works best.
With Over 100 5⭐Reviews Online
We’re the Best-Rated Digital Advertising Agency in Pennsylvania
THE DIGITAL MARKETING (anti) AGENCY
YOU WISH YOU FOUND SOONER
If you’re struggling with your online marketing and want it to work harder for you, let’s talk.
Let’s Talk
We’re passionate about helping businesses improve their web presence. Fill out our contact form to schedule a free consultation where we can discuss your project and goals.